Eric J. Moreels
Jan 30, 2002, 03:35 am
{Originally posted at X-Fan v3.1 on January 23, 2002}
<a href="http://x-mencomics.com/xfan/images/logos/dotcomics_logo.gif" target="_blank"><img src="http://x-mencomics.com/xfan/images/logos/dotcomics_logot.gif" align=left alt="Marvel dotComics logo"></a>According to a recent article by the Chicago Tribune (http://chicagotribune.com/technology/chi-0201210001jan21.story?coll=chi%2Dtechnology%2Dhed), Marvel Comics are looking toward setting up a subscription system for their online dotComics later this year.
The article quoted Marvel President and COO Bill Jemas as saying that if the number of downloads were counted as a separate company, then the Marvel.com Web site would be the third-largest comic book publisher in terms of circulation.
Marvel's downloadable dotComics currently include online versions of the popular Ultimate X-Men ongoing series, the first three issues of the sell-out Origin mini-series, and the debut issue of the Iceman X-Men Icons limited series, amongst others.
Touting circulation figures is how Marvel intends to make money off Web comics. Marvel's animation-driven, Flash format comic downloads include full-page ads, just as the print editions do. Downloads from registered users are being audited and certified by the Business of Performing Audits International, a publishers auditing service. Soon, the Web editions will be added to print circulation totals on Marvel's advertising rate card.
Jemas also told the Tribune that he believes Marvel's monthly circulation will increase by 500,000 after incorporating downloaded comics.
"There will be a point where it becomes easy for us to give you a subscription online," Jemas said, mentioning plans to experiment with discounted subscriptions to electronic editions of a handful of Marvel titles in about six months.
<a href="http://x-mencomics.com/xfan/images/logos/dotcomics_logo.gif" target="_blank"><img src="http://x-mencomics.com/xfan/images/logos/dotcomics_logot.gif" align=left alt="Marvel dotComics logo"></a>According to a recent article by the Chicago Tribune (http://chicagotribune.com/technology/chi-0201210001jan21.story?coll=chi%2Dtechnology%2Dhed), Marvel Comics are looking toward setting up a subscription system for their online dotComics later this year.
The article quoted Marvel President and COO Bill Jemas as saying that if the number of downloads were counted as a separate company, then the Marvel.com Web site would be the third-largest comic book publisher in terms of circulation.
Marvel's downloadable dotComics currently include online versions of the popular Ultimate X-Men ongoing series, the first three issues of the sell-out Origin mini-series, and the debut issue of the Iceman X-Men Icons limited series, amongst others.
Touting circulation figures is how Marvel intends to make money off Web comics. Marvel's animation-driven, Flash format comic downloads include full-page ads, just as the print editions do. Downloads from registered users are being audited and certified by the Business of Performing Audits International, a publishers auditing service. Soon, the Web editions will be added to print circulation totals on Marvel's advertising rate card.
Jemas also told the Tribune that he believes Marvel's monthly circulation will increase by 500,000 after incorporating downloaded comics.
"There will be a point where it becomes easy for us to give you a subscription online," Jemas said, mentioning plans to experiment with discounted subscriptions to electronic editions of a handful of Marvel titles in about six months.