X MARKS THE SPOT FOR X-MEN: EVOLUTION FANS AT BURGER KING IN JANUARY

[Eric J. Moreels]

{Originally posted at X-Fan v3.0 on December 7, 2001}

<a href="http://x-mencomics.com/xfan/images/evo/bkevoad.jpg" target="_blank"><img src="http://x-mencomics.com/xfan/images/evo/bkevoadt.jpg" align=left alt="X-Men: Evolution Burger King promo ad"></a>Marvel Comics have recently begun running advertisements for their upcoming X-Men: Evolution Burger King Big Kids Meal promotion, beginning in January.

According to the ad, there will be eight different characters to collect. As previously announced, each character will come with a fully interactive mini CD-ROM that includes an original dotComic adventure by the X-Men: Evolution comic book creative team of writer Devin Grayson and artists from UDON Studios.

The ads are currently appearing on the back cover of selected Marvel Comics.

[Brian Wilkinson]

Have many of you picked up any of these yet? I keep meaning to pop in to get one, but that also means getting some of their food, which I haven't eaten in years because of the.... lesser quality.

Before I give myself heartburn, I want to make sure they're cool. Can you get them without actually buying FOOD?

[Eric J. Moreels]

{Originally posted at X-Fan v3.0 on December 19, 2001}

<a href="http://x-mencomics.com/xfan/images/evo/xmevopromocd.jpg" target="_blank"><img src="http://x-mencomics.com/xfan/images/evo/xmevopromocdt.jpg" align=left alt="X-Men: Evolution promo CD"></a>NEW YORK, Dec. 19 /PRNewswire (http://biz.yahoo.com/prnews/011219/hsw003_1.html)/ - Burger King Corporation and Marvel Enterprises, Inc. have joined for a superheroic kid-targeted promotion - an alliance that will bring the world's most famous heroes, the X-Men, to all participating Burger King® restaurants throughout the United States. This special program will deliver one of the most substantial value-added premiums ever developed for a Burger King® Big Kids' Meal promotion.

Created around the characters represented in Marvel's hit animated series X-Men: Evolution airing on the Kids' WB!, the promotion features collectible figures and innovative 3" mini CD-ROMs. The mini CD-ROMs contain comic book content known as "Dot-Comics" that will allow Big Kids to see their favorite X-Men: Evolution character in a fun comic book adventure as well as enjoy cool superhero training games and other fun activities.

Bolstered by a comprehensive television ad campaign and eye-catching in-restaurant merchandising, the program will run from December 31, 2001 through January 27, 2002.

"This is the highest quality Kids' Meal premium I have ever seen," said Russ Brown, senior vice president, consumer products, promotions and media sales for Marvel Enterprises, Inc. "It offers consumers stimulation on all levels by utilizing the multimedia capabilities of a CD-ROM along with the historically popular collectible figure. The broad-based appeal of the X-Men characters is at an all-time high, due to the success of the X-Men movie, X-Men comics, and of course the top-rated animated series X-Men: Evolution. This partnership with Burger King Corporation is a perfect opportunity to capitalize on this buzz."

The Burger King® X-Men: Evolution promotion will feature eight authentically crafted X-Men figures - molded after the popular characters Cyclops, Wolverine, Nightcrawler, Rogue, Toad, Quicksilver, Mystique and Magneto - each delivered with its own individual base and mini CD-ROM. The base doubles as a viewfinder that will enable viewers to learn more about the corresponding character. The mini CD-ROM component will fully immerse users in the X-citing X-Men universe through several enthralling extras:

* Marvel Dot-Comics - Created especially for Burger King® customers by Marvel, this is the first-ever execution of its kind and Burger King Corporation is the first fast-food chain to offer mini CD-ROMs in its Kids' Meals. The 3" Mini CD-ROM contains exclusive comic book content known as "Dot-Comics" which offer Big Kids the chance to see their favorite X-Men: Evolution character via this innovative electronic comic book format, that was introduced on Marvel.com to an overwhelming response from fans.

* TV Clips - Watch an actual portion of the X-Men: Evolution animated series. The segment on each disc will spotlight the character represented in the premium.

* Games - Play one of several fun and entertaining X-Men themed interactive games and activities.

* Downloads - Access X-Men bookmarks or install vibrant X-Men desktop wallpaper and screensavers.

The premium will also come packaged with a $3.00 mail-in rebate coupon for Activision's Game Boy Advance video game - X-Men: Reign of Apocalypse (rated "E" for Everyone).

Brian Gies, director, youth & family marketing for Burger King Corporation added, "This is a unique promotion we've developed to capitalize on toys and technology allowing us to surprise and delight our Big Kids with a great toy and multimedia adventure. We feel that the Marvel Universe is the perfect vehicle to bring this to fruition. There is such depth in the X-Men environment that it was easy to create a fully stocked CD-ROM."

[fitzybaby]

poo